Services for Corporate

RESEARCH

At ASM, research forms an integral part of our work ethos. We have a full-fledged research cell that is equipped with excellent resources for research in terms of journals, reference books, subscription to online magazines and more. The cell works on various research activities for industry-sponsored projects. ASM also hosts research based events like the International Conference (INCON) and the case study based event ‘Mindscape’ annually to bring together industry and academia for the benefit of its students and faculty. ASM has a publication called the ASM Business Review to its credit, which consists of research papers of stalwarts from the field of business and academics.

CONTINUING EXECUTIVE EDUCATION

At ASM, research forms an integral part of our work ethos. We have a full-fledged research cell that is equipped with excellent resources for research in terms of journals, reference books, subscription to online magazines and more. The cell works on various research activities for industry-sponsored projects. ASM also hosts research based events like the International Conference (INCON) and the case study based event ‘Mindscape’ annually to bring together industry and academia for the benefit of its students and faculty. ASM has a publication called the ASM Business Review to its credit, which consists of research papers of stalwarts from the field of business and academics.

This is a program that provides working professionals with the opportunity to complete their education. Every year we have over 500 such corporate students who study executive programs.

TRAINING AND MDP

Training and MDP programmes are rendered to various organizations across sectors like manufacturing, IT, FMCG by our in-house faculty, knowledge partners, domain partners, experts from the industry on – Workshops for Professionals on Various Topics of Relevance at Work, Staff Training on Organizational Effectiveness, Workshops on Innovative and Strategic Marketing, Workshops on JAVA, .NET for Application-based Operations, Workshops on Strategic Planning and Decision-making, Soft-skill Orientation for Junior and Middle Management Staff.

CONSULTANCY

In order to meet the requirements of fast changing marketing conditions, management needs to be dealt with a scientific approach. Our consultancy services enable the organizations to adopt a micro-perspective strategy. In effect this efficient resolution of biz-challenges.

ASM FACT FILE:

• Identification of new avenues and niche markets.
• Demand estimation and forecasting.
• Socio-techno-economic feasibility studies.
• Price sensitivity analysis.
• Studies on consumer behavior.
• Brand building, positioning, analysis of consumer buying behavior and attitude.
• IT audits and processes to implement improvised system-based operations.
• Human capital resourcing for lateral positions.
• Evaluation of financial soundness of a business enterprise.
• Preparation and evaluation of financial project report for new as well as existing entrepreneurs.