Completing an MBA with a specialization in Marketing is quite a noteworthy achievement. It also comes with loads of career scope. However students often feel perplexed upon asking “what is the next step after my MBA?”. Regardless of whether you are graduating from a top tier B school in Pune or are looking to switch careers altogether. It is important to have a plan in place.

At ASM IBMR, one of the top ranking MBA & PGDM institutes in Pune, we focus on guiding our students to not only earn their degree but also to have a solid career plan. If you have recently completed your MBA in marketing or are about to, here are five career options with great potential for you.

1. Brand Manager

If you enjoy building and managing a brand’s image, this is the job for you. As a Brand Manager, you will strategize on brand campaigns, promote a brand, and ensure there is brand coherence at all levels. This requires a combination of creativity, analytical skills and customer empathy.

With the increasing number of online MBA institutes in Pune, ASM IBMR is among those who offer hands-on projects and case studies that foster real world experience so students can easily step into jobs equipped for real world marketing projects. From there, you can advance as an Assistant Brand Manager and propel your marketing cum career expertise.

2. Digital Marketing Manager

Every organization today is competing for attention on the internet, making ‘digital’ their go-to strategy. A Digital Marketing Manager is responsible for the comprehensive strategy development, execution, and performance measurement across a company’s SEO, social media, content, Email marketing, and other digital marketing channels.

An MBA Marketing provides a student with the necessary campaign management theory and strategy to prepare them for managing digital marketing campaigns. There is a high demand for students in the job market who possess this knowledge along with Google Ads, Meta Business Suite, and Google Analytics certifications.

3. Product Manager

This is an interdisciplinary marketing, sales, and technology role. A Product Manager is responsible for the success of a product throughout its lifecycle – from ideation to launch and beyond. They attain a product’s success by collaborating with multidisciplinary teams to achieve organizational and customer satisfaction goals.

If you’re someone who enjoys solving problems and thinking outside the box, then this position might be suitable for you. Specialized MBA & PGDM institutes with a focus on business education in Pune such as ASM IBMR equip students with advanced business knowledge and customer-centric approaches that aid in product management.

4. Market Research Analyst

Today, virtually all fields are data driven in some aspects, including marketing. A Market Research Analyst works in tracking various customers’ and market trends as well as their preferences and competition and aids businesses in decision making. Your primary responsibilities will include collection and analysis of data as well as report writing and presentation of prepared recommendations based on projections derived from insights.

If working with data and numbers is your forte, you’re bound to enjoy this career path. Several in stitutes like ASM IBMR, a prominent B-school in Pune, offer other projects and courses in decision-making driven by data that makes them perfect for career ready aspirants.

5. Sales Manager or Business Development Manager

Sales and business development functions will continue to be critical for enhancing the company scorecard. We have a position available with an MBA in Marketing which requires supervising activities such as leading sales, exploring new business growths, and managing relationships with existing and potential clients.

The most appropriate candidates for this role are sociable, skilled in negotiations, and proficient in being two moves ahead rather than one. The famous B-Schools of Pune train these professionals on communication and negotiation, which are essential soft skills for these roles.

Conclusion: Pursue your Career Defining Moments with ASM IBMR

If you want to study brand management, or if you want to specialize in digital marketing, an MBA in Marketing from an MBA & PGDM institute in Pune like ASM IBMR will help you achieve success. Their reputation stems from robust industry linkages, corporate training, live projects, and placements. Such features make them popular among students keen on marketing.

ASM IBMR is located at Pimpri-Chinchwad. We are not just another B-School in Pune. We are your partner for career development. We go beyond preparing you only for the first job. We prepare you for an entire career.

Let us consider the time after an MBA. What is next? The answer is anything. With proper guidance and skill, one can explore the limitless opportunities.

After MBA in Marketing, What’s Next?5 Great Career Options to Consider