The psychology of giving: how not to make a mistake with the choice of a gift

From a psychological point of view, the presentation of a gift is a kind of influence on a person. Moreover, the goals of this influence can be different: from the desire to show a sign of attention, to show courtesy or respect, to the desire to evoke a sense of gratitude, to please, to be remembered.

How a gift will affect a person depends on its objective and subjective value, in other words, on the cost and usefulness. Valuable and practical things are more often given to close people who are not very expensive and have a decorative purpose — the so—called souvenirs - to colleagues or acquaintances.

However, practicality and usefulness are qualities that will never be superfluous. For example, corporate gifts may well be useful: flash drives or ballpoint pens in the color of the company's logo or with its image will be useful to all employees in their work, and will undoubtedly please. Or you can give all employees something that will be useful at home: for example, dishes or accessories for the kitchen, a decorative pillow - so that employees remember about work even at home.

Thinking about what to give to a loved one: a friend or relative, not only is it possible, but you also need to be guided by your knowledge of this person, his pursuits and hobbies. There is no doubt that a subject related to a person's hobby will always appeal. But there are also cases when a practical gift should not be given: for example, if we are talking about a superior person. In this case, an original souvenir is more suitable.

As for the price, it is best that it be comfortable for both the donor and the recipient. And if, when choosing a gift to a friend, you can proceed only from your financial capabilities, not limited to anything else, then for a colleague you need to choose a price range so that it is neither offensively low nor obligingly high. The same can be said about the gift to the boss: being too cheap, it will put the subordinate in an awkward position, too expensive — it will cause the thought of wanting to "curry favor". Most often, it is customary to solve this problem together: collect a small amount from all employees, and congratulate the boss on behalf of the entire team.

The main rule of a successful gift giver is not to expect too much from an item in a festive package. Building relationships, both business and personal, gifts should be given the role of a pleasant addition. But there is one more rule: to give to others what you would not refuse yourself. If you like a gift so much that you are tempted to keep it for yourself, you can say with confidence that the one for whom it is intended will be happy with it. мобильное 1win приложение скачать бесплатно