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Why PGDM ?
ASM's PGDM-ET & Marketing is a two-year AICTE-approved Postgraduate Diploma in Management offered in association with AWS Educate. This unique program prepares students for a career path in Emerging Technologies and Information Technology, including areas such as Cloud Computing, Artificial Intelligence (AI) & Machine Learning (ML), Big Data, and Data Science.
In today’s digital era, managers are expected to understand the bigger picture and stay updated with the latest trends and technologies. They need to go beyond just managing people to effectively managing technology. Unlike general-purpose management programs, this course is designed to create employable and industry-ready digital managers, suited for high-demand roles such as Cloud Practitioners, Cloud Associates, Cloud Professionals, Project Managers, and Data Analysts, which are crucial in the age of Digital Transformation.
Certifications
► Harvard Business Publishing (6 Programs)
► SAP Associate Consultant Module
► AWS Cloud Foundation
► Robotic Process Automation by Automation Anywhere
► Power BI & Tableau by Microsoft
Workshops
Provides comprehensive hands-on workshops on crucial business topics such as Fintech, Blockchain, Forensic Audit, Spin Selling, and essential leadership skills like “Sell to Win,” equipping participants with the expertise needed to gain a competitive edge in the dynamic business world.
Immersive Trips
► 5-Day Goa Industry Visit: Blend learning with networking.
► 6-Day IIM Nagpur Immersion: Learn advanced business strategies.
► 6-Day International Tour: Explore global markets and practices.
Specialized Learning
Emphasizes a practical and focused approach to education through methods like financial modeling, sectoral analysis, advanced Excel, case studies, and project-based learning to build real-world problem-solving skills.
Business Tools
Trains students on essential tools and methodologies, including Python, Power BI, Design Thinking, Blockchain, SAP Training Inputs, and Business Communication to stay updated with industry requirements.
Internships & Placements
Guarantees internships with a minimum stipend of ₹10,000 per month and 100% placement assurance with packages starting from ₹5.5 LPA. Includes live projects, winter internships, and summer internships for experiential learning.
Value Added Certifications
Admission Details
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Candidate should have appeared for any national level entrance exam like CAT/MAT/ATMA/XAT/NAT etc.
Candidates should have completed or appeared for a bachelor's degree preferably in engineering or computer science or computer application with minimum 50% in graduation (Students belonging to reserved category with relevant documents having 45% in graduation may also apply). Non-engineering and computer background students may apply if they have a background in mathematics or a certification in software technologies. -
Score of academic performance in 10th standard, 12th standard, undergraduate degree/ post graduate degree
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Group Discussion / PI
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Weight age for participation in Sports, Extra-Curricular activities, Academic diversity and Gender diversity
Program Structure
The program provides access to the AWS Educate Cloud Degree platform and allows students to pursue specialized management courses from prestigious institutions such as Harvard Business Publishing and the Indian Institutes of Management (IIMs). Additionally, it features interactive virtual classrooms and live sessions conducted by reputed IIM faculty members.
TOTAL CREDITS : 108
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Essentials of Business Management – 3 Credits
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Economics for Managers – 3 Credits
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Financial Accounting – 3 Credits
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Quantitative Technique – 3 Credits
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Management Information System – 3 Credits
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Total Credits: 18
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Human Resource Management – 3 Credits
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Organisational Behaviour – 3 Credits
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International Business Environment – 3 Credits
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Financial Management – 3 Credits
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Product & Brand Management (MKT) – 3 Credits
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Introduction to Business Analytics and Data Science (ET) – 3 Credits
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Total Credits: 18
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Sales & Distribution (MKT) – 3 Credits
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Service Marketing (MKT) – 3 Credits
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Social Media & Digital Marketing (MKT) – 3 Credits
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Big Data (ET) – 3 Credits
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Machine Learning (ET) – 3 Credits
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Cloud Computing (ET) – 3 Credits
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Total Credits: 18
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Research Methodology (All) – 3 Credits
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Entrepreneurship Development (All) – 3 Credits
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Marketing Analytics (MKT) – 3 Credits
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Logistics & Supply Chain Management (MKT) – 3 Credits
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Industry 4.0 (ET) – 3 Credits
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Cyber Security (ET) – 3 Credits
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Total Credits: 18
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Strategic Management (All) – 3 Credits
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Business Law (All) – 3 Credits
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Corporate Governance (All) – 3 Credits
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Operations Management (All) – 3 Credits
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CRM (MKT) – 3 Credits
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AWS IoT Service (ET) – 3 Credits
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Total Credits: 18
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Business Ethics – 3 Credits
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Sustainable Development – 3 Credits
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Marketing Research (MKT) – 3 Credits
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MS Power BI (ET) – 3 Credits
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SIP Project – 3 Credits
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SIP VIVA – 3 Credits
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Total Credits: 18
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Student Testimonials
Abhishek Lad
"A place with a learner-centric environment, supported by the most experienced and supportive faculties, who have inculcated industry-required skills and knowledge in students, enabling them to excel in their careers."
Anshika Kushwah
"PGDM helped us enhance our knowledge and skills, opening a pathway to the corporate world. It allowed us to focus more on our interests and significantly upgraded our practical knowledge."
Pratiksha Magar
"ASM's IBMR is the best place to showcase your talents. The PGDM program offers a blend of theoretical and technical knowledge, providing me with deep and thorough academic insights."
Admission Contact
PUNE CAMPUS
ASM Group of Institutes
MIDC, Block C, Chinchwad,
Pune, Maharashtra 411019
Phone Numbers:
+91 9422009207
+91 9422009209
+91 9422009210
+91 9422009212
+91 8208511788 (For Agri-Business Management)
KOLKATA CITY OFFICE
SKP Building, 2nd Floor 132A,
S.P. Mukherjee Road,
Kolkata 700026
Contact Person:
Mr. Dhritiman Chakravorty
Phone Number:
+91 98311 73476
DELHI OFFICE
Contact Person:
Mr. Ravikant Kumar
Phone Number:
+91 9199655141