PGDM In Marketing & HRM
Duration
(AICTE Approved)
IMPORTANT DATES
ELIGIBILITY
TOTAL INTAKE
Course Objective
The primary objective of this course is to teach students contemporary managerial tools, new practices and techniques in marketing management and to enhance understanding of the concepts and behavioral skills in order to deal with new challenges in the corporate world.
Pgdm Marketing with HRM course is designed to provide insights on developing strategies, initiatives and programmes for business performance with focus on organization design, analytics, change and development where best practices in HRM can be implemented for sustained competitive advantage in organization
Eligibility & Admission
- Bachelor’s degree from a recognised university with at least 50% (45% for reserved categories).
- Score in any one of the six all India tests i.e.(CAT, XAT,CMAT,ATMA,MAT, GMAT) or the common entrance examinations if any conducted by the respective state governments.
- Score of academic performance in 10th standard ,12th standard, undergraduate degree/ post graduate degree.
- Group discussion / PI.
- Weightage for participation in Sports,Extra- Curricular activities, Academic diversity and Gender diversity.
Course Structure
| Sub Code | Subject | Credits |
|---|---|---|
| 101 | Essentials Of Business Management | 3 |
| 102 | Economics For Managers | 3 |
| 103 | Financial Accounting | 3 |
| 104 | Marketing Management | 3 |
| 105 | Quantitative Technique | 3 |
| 106 | Management Information System | 3 |
| Total | 18 |
| Sub Code | Subject | Credits |
|---|---|---|
| 201 | Human Resource Management | 3 |
| 202 | Organisational Behaviour | 3 |
| 203 | International Business Environment | 3 |
| 204 | Financial Management | 3 |
| 205 | Product & Brand Management (Mkt.) | 3 |
| 206 | Industrial Relations (HR) | 3 |
| Total | 18 |
| Sub Code | Subject | Credits |
|---|---|---|
| 301 | Sales & Distribution (Mkt.) | 3 |
| 302 | Service Marketing (Mkt.) | 3 |
| 303 | Social Media & Digital Marketing | 3 |
| 304 | Performance Management System (HR) | 3 |
| 305 | Human Resource Accounts & Audit (HR) | 3 |
| 306 | Labour Law (HR) | 3 |
| Total | 18 |
| Sub Code | Subject | Credits |
|---|---|---|
| 401 | Research Methodology | 3 |
| 402 | Entrepreneurship Development (All) | 3 |
| 403 | Marketing Analytics (MKt. & Agri.) | 3 |
| 404 | Logistics & Supply Chain Mgt. (MKt. & Agri.) | 3 |
| 405 | HR Analytics | 3 |
| 406 | HR Compensation & Benefits | 3 |
| Total | 18 |
| Sub Code | Subject | Credits |
|---|---|---|
| 501 | Strategic Mgt. | 3 |
| 502 | Business Law (All) | 3 |
| 503 | Corporate Governance | 3 |
| 504 | Operations Management | 3 |
| 505 | CRM (MKt. & Agri.) | 3 |
| 506 | Organizational Change Mgt. & Org. Development |
3 |
| Total | 18 |
| Sub Code | Subject | Credits |
|---|---|---|
| 601 | Marketing Research | 3 |
| 602 | Labour Law -2 | 3 |
| 603 | Business Ethics | 3 |
| 604 | Sustainable Development | 3 |
| 605 | SIP Project | 3 |
| 606 | SIP VIVA | 3 |
| Total | 18 |
Career Opportunities
- Business Development manager
- SAP Consultant
- Analyst
- Marketing and HR specialisation
- Marketing Manager
- Market research Analyst
- Sales Manager
- Media Planner
- Product Manager
- Area Manager
- Branch Manager
- Sr. Sales Officer
- HR Associate
- HR Analyst
- HR Officer
- Generalist- HR
- Recruiter
- Happiness Officer
Testimonials
Mr. Shreyas Mondhe
I definitely recommend ASM's IBMR. I would encourage students to study hard and be informed about the several academic activities the institution offers for the development of skills and knowledge. Our college takes the educational mission to heart, here you will find people that will support you and guide you on the path to your goal. I am grateful to institute for providing me with placement in a reputed company.
Ms. Swaranjali Lohar
This institute is worth applying because the faculty really puts a lot of effort into students. When a student has a problem, the teacher would walk to their desk and help the student. In addition, the academic department also helps a lot if students have any questions after class or if they have problems with their projects.
Rahul Mathew
ASM IBMR fosters an engaging and collaborative environment and build well rounded students. The faculties and tight knit of alumni network will help to reach our career goals
Ekta Rahate
The PGDM Program at ASM's IBMR is very interesting it is blend of Theoretical as well as technological modules required to work in industry and also includes hands on training and live project, it systematically trains you in the concept tools and technology of the field.
Akshay P Jadhav
ASM's IBMR Pgdm Dual 2 years programme is designed in such a manner that it makes you industry ready through theoretical knowledge and practical applications delivered by experienced faculty and Industry experts.
Anisha Pappachan
ASM's IBMR is the best place where you get the platform to showcase yours talent and the PGDM program consist of theoretical as well as technical knowledge. This course is rewarding me with a deep and thorough academic knowledge.
Geeta Gadekar
I am pursuing PGDM - DUAL specialization in marketing and Enterprise Management in ASM's IBMR , as I am an agriculture graduate I want to be in agri-input sector. PGDM helped us to learn, develop and enhance our knowledge and skills. It helped us in developing our personality and get practical exposure which is required in corporate sector.
Shounak Banerjee
The Marketing and Enterprise Management Specializations of ASM P.G.D.M course consists of theory and practical sessions in terms of academic and industrial mix in order to improve and gain a better market experience in the institution.
Parvathi S Pillai
PGDM at ASM IBMR helped us to enhance our knowledge and skills. It opened a way to the corporate world. It helped us to focus more on our interest and upgraded our practical knowledge.
Divya Sachdev
A place with a learner centric environment having the most supportive and experienced faculties who have inculcated industry required skills and knowledge to students to excel in their career.
Education Loan
Vidya Lakshmi is a first of its kind portal for students seeking Education Loan. This portal has been developed under the guidance of Department of Financial Services (Ministry of Finance), Department of Higher Education (Ministry of Education) and Indian Banks Association (IBA). The portal has been developed and being maintained by NSDL e-Governance Infrastructure Limited. Students can view, apply and track the education loan applications to banks anytime, anywhere by accessing the portal.
Course Delivery Partners
The main objective of our PGDM program is to accelerate your employability and train you to work with top companies globally. This is why we have collaborated with leading organizations to design, develop and deliver our two-year master’s program. With industry and academic experts on board, we will be able to create professionals who are industry-ready with a refined skill set.
For Admission Contact Us
CHINCHWAD
ASM Group of Institutes,
MIDC, Block ‘C’, Chinchwad,
Pune, Maharashtra 411019
+91 9422009207/09/10/12
THANE
Institute of Management
& Computer Studies,
C-4 Wagle Industrial Estate,
Near Mulund (W)
Check Naka, Thane (W) 400604
022(25832452 / 25832466)
+91 9820816932
KOLKATA
(Kolkata City Office)
SKP Building, 2nd Floor,132A,
S.P. Mukherjee Road, Kolkata 700026
Mr. Dhritiman Chakravorty
+91 98311 73476
dhritiman@asmedu.org
FOR AGRI-BUSINESS
Mr. Kartik Londhe
+91 82085 11788
kartik.londhe@asmedu.org